Pierre Frey's Parade collection was conceived as a perfectly orchestrated show, bursting with life and energy.
With its dazzling colours and daring graphic motifs, it offers an aesthetic journey through the Paris of the inter-war period, the cradle of artistic emulation and opulence. Cubism, expressionism, and abstract art also inspired Pierre Frey's design studio to create this striking collection.
The Parade wallpapers surprise with their modernity expressed through flamboyant colours and majestic graphic patterns.
Once again, Pierre Frey is in search of excellence and innovates with surprising combinations of materials. Traditional prints on a pearlescent or golden background, the 3D metallised technique, digital prints on wire to wire or the use of sandblasted ink play with light, echoing the creative richness of the period and allowing the details of the House's archives to be reinterpreted with force.