"Walls tell stories! What if we let children, young or old, imagine the decor of their dreams?"
Interview with Patrick Frey, who launched the "Draw me a wall" contest in the spring of 2020 for all the children of La Maison's clients, decorators and interior designers from all over the world.
1 - How did you come up with the idea for this contest?
It was my grandson Georges who gave me the idea. During the first confinement, I saw him drawing. He wanted to create a wallpaper to decorate the walls of his room. I thought it would be fun for other children to imagine the wallpaper of their dreams. We decided to organize a contest open to all the children of our upholsterer and decorator clients, aged 3 to 12. The idea of the collection came later but quickly. In the history of the Maison, there have only been two collections dedicated to children: one when my children were born, another when my first grandchildren were born. This time I wanted to give a voice to children from all over the world, whose spontaneity I appreciate. Finally, creation is at the heart of our work. Bringing children together around an artistic project is exciting and stimulating.
2 - Why choose to donate a part of the prize money to an association?
Conceived in a spirit of responsibility and solidarity, this contest was not meant to serve the interests of the House but rather a more noble cause. It seemed obvious that the work of these children should be dedicated to helping other children whose circumstances were made more difficult due to the health crisis. La Maison is happy to take action in a way that can benefit the young. Supporting the youth of today is preparing the adults of tomorrow. All this, of course, on a scale that is within our means to carry out.
3 - How did you choose the association?
We chose a well-known French association with a global scope of action and a strong commitment to youth. The Fondation de France with its project "Tous unis contre le virus" (all united against the virus) met our selection criteria: an action carried out with children with a school support project. During this period, school dropout was unfortunately a reality.
4 - How did you choose the drawings?
The designs were chosen by a jury composed of professionals from the artistic, cultural and journalistic fields, accompanied by the Maison studio. Creating a wallpaper or fabric often requires adaptations of scale, composition, and even simplification. This had to be taken into account when making the choice. Some drawings were very beautiful but did not lend themselves to a transposition into wallpaper or fabric.
5 - Is there a particular creation you would like to tell us about?
Whether living in any of the four corners of the world, despite cultural or social differences, a child remains a child. All the drawings showed the universality of their preoccupations such as play, nature, sports. It was a nice surprise! I was immediately seduced by the universe and the colors of Jules' drawing. When I learned his story, I was particularly touched. For him and his parents, drawing is the most appropriate way to communicate with his autism. If you didn't know yet what the big-chinned fraige, the crested sandie, the mini-headed kangoli and many other fantastic beings look like, Jules introduces them to you! Making the best of the difference, here is a beautiful lesson of life!