Paris is fortunate to host the Summer Olympic Games once again, as it did back in 1924. This gives us a chance to delve into the archives of Maison!
During the roaring twenties, sports became more accessible. Practiced outdoors, they strengthened both mind and body. Many richly illustrated magazines were published, reflecting a true enthusiasm for sports during that era which was seen as a source of well-being and self-improvement. Fabric designers embraced this new trend.