- SOHO HOME X PIERRE FREY -
A SOHO HOME COLLECTION IN COLLABORATION WITH PIERRE FREY
Soho Home, the decoration line of Soho House hotels, launches with Pierre Frey a capsule collection of furniture and decoration accessories.
The bold and colourful patterns of Pierre Frey's creations have been decorating many Soho House locations around the world for 25 years, giving them a refined and warm atmosphere in a "like at home" spirit, dear to the hotel group and the fabric editor.
To develop this new collection, the Soho Home team has immersed itself in Pierre Frey's archives. It was immediately seduced by the infinite possibilities of designs and colours of the Toiles de Tours published by the Le Manach brand and woven in the Pierre Frey factory in the North of France.
Six motifs were selected (Zanzibar, Bamako, Boma, Congo, Les Perles and Benin), or even enlarged, to best fit the different shapes of the furniture. The colours have been carefully chosen so that cushions, pouffe, armchair or bed can be coordinated harmoniously.
The result is an exclusive collection, faithful to the DNA of each of the two brands, highlighting their shared passion for history and know-how put at the service of the aesthetics of refined and comfortable contemporary decoration.
Soho House & Soho Home
Founded in London in 1995, Soho House is a hotel chain and a group of private clubs for professionals from various industries related to art and creation. The group now has clubs all over the world, offering spaces where its members can work, meet and relax. Soho Home is Soho House's interior design collection, which includes furniture, lighting, crockery, textiles and accessories inspired by the spirit of family homes. In 2016, Soho Home was launched in the United Kingdom before expanding to the United States in the spring of 2019.
Pierre Frey & Le Manach
In 2014, the publisher of upholstery fabrics, wallpaper and furniture Pierre Frey, who is very attached to the heritage of French textile heritage, will take over the Manufacture Le Manach and thus safeguard the heritage of this bastion of unique know-how. Founded in 1829, Le Manach represents the quintessential French style, a subtle blend of French tradition and exoticism. It draws its inspiration from the silks of the Far East and Central Asia, from the printed cottons of the 18th century but also from the Art Deco period and its ethnic motifs. In 1928, Georges Le Manach developed a new jacquard weaving process, Les Toiles de Tours. The first collection, of African inspiration, is presented on the occasion of the Colonial Exhibition. A series of geometrically inspired designs will follow. On the strength of its success, it is then classic velvets and brocatelles that will be transposed into Toiles de Tours, giving them a new life more in line with 20th century decorative practices.
Today, this collection, which includes more than 130 customizable designs in more than 220 colours, is woven on demand in the Pierre Frey factory in the North of France with the Entreprise du Patrimoine Vivant (Living Heritage Company) label. An autonomy of manufacture which allows for personalization and absolute exclusivity.