Belgian decorator Victoria Maria Geyer is an inveterate lover of fabrics, materials and history. She is also a fan of the fabric editor Pierre Frey, whose refined collections she uses on her sites throughout Europe, in harmony with the furniture she creates for her clients.
Far from standardized and minimalist clichés, her choices, like those of Patrick Frey, are bold and eclectic and the designs she imagines, published by Pierre Frey, are equally so.
After the embroidered and printed snakes with strong mystical and symbolic connotations of the Venimeuses line launched in 2018, it is the sun that inspires the decorator this time.
SUNNY, new design by Victoria Maria Geyer for Pierre Frey
A timeless, popular and joyful symbol, a classic aesthetic element used in the world of decoration and fashion since the dawn of time, the stylized Sunny motif is here hand-embroidered on a cotton canvas, printed on wallpaper or woven into a wool rug.
The shimmering yellow and orange tones shine through a subtle play of flat and relief, matte and shiny, and brilliantly transcribe the pencilled work of the decorating artist.
1/ What brought you to present your designs to Patrick Frey and his design studio?
I frequently design pieces of furniture for my clients and had always dreamed of creating my own collections of fabrics. Since 2008, I have been working almost exclusively with Pierre Frey, whose products I particularly like. The designs and colors are incredible and the quality of the fabrics, wallpapers and rugs is undeniable. It is for this reason that I presented my designs to Patrick Frey in a totally spontaneous and natural way.
2/ The SUNNY design is very different from the Les Venimeuses collection, what was your inspiration? What is its symbolism?
I value decorative art throughout the ages and just like snakes, the sun pattern is quite timeless and has historically been used in the world of decorating and fashion. The sun is a very popular symbol that speaks to everyone. It is a design that I worked with a lot of joy and enthusiasm.
3/ What are your favorite mediums and techniques for creating your drawings?
I work by feeling and can use pencils, paint or markers, but I particularly like pastels which smudge and blend under the warmth of a finger, allowing a matte and powdered effect that I like.
4/ What defines your work as a decorator? How would you describe your style?
Describing the characteristics of my work is a question that I am often asked, but which I find very difficult to answer! I would say that my style is rather eclectic. I like to mix colors and patterns but also styles and eras. There are no bad associations. As long as the creation respects the object or the piece of furniture as such, it always works. Don’t hesitate to dare.
5/ How to go from decorator to designer?
Decorator and designer are two related jobs. In the office we create atmospheres, universes, interiors and we receive a growing number of requests for the design of custom-made furniture pieces. We design this furniture, which fits perfectly into a specific atmosphere, so why not also design fabrics and wallpapers that I can use in my projects? It's a natural process for me and it's totally in line with the global approach of my work.
6/ How did you work with the Pierre Frey design studio to develop the SUNNY fabrics, wallpapers and rugs?
Working with the Pierre Frey studio is always tremendously rewarding because there is a great respect for the decorator and the artist. I first provided my initial sketches, the studio then worked on them and suggested the best support, the best printing, weaving or embroidery technique that would enhance the original design. For the fabric, the black shadows of the sun's rays are hand-embroidered in heavy wool, which gives the design an authentic and lively look. For the carpet, several weaving techniques were used to create a relief and recreate the work of the hand. I find it particularly successful and the addition of shiny threads with bronze and gold reflections in certain sun rays, gives the product an absolutely incredible touch!
7/ When creating this new design, what use did you intend to give it and do you plan to include it in your future projects?
Yes, indeed, when you create something, you always have the use of the final product in mind. I could see it very clearly on my building sites as fabric, wallpaper or carpet, but I didn’t know which possibilities the Pierre Frey design studio would decide. In the end, the team chose to launch the three products as a collection, interpreting them with totally different finishes and scales adapted to the medium and use. As soon as I was able to see the first samples, I immediately started offering these products to my clients and placing them on job sites. The collection was received with great enthusiasm!
8/ Why did you choose Pierre Frey rather than another textile editor to develop your designs?
Pierre Frey is my favorite supplier for fabrics, rugs and wallpapers! I have been working with Pierre Frey since the creation of my agency and I must say that I never get tired of it! Every six months we discover new extraordinary collections that are both contemporary and current while respecting the heritage of the past, culture and history. The research work of the association of forms, colors, materials and techniques is of great quality and makes Maison Pierre Frey incomparable to any other!