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The Natecru concept
The concept was conceived by Patrick Frey in the 1980s. "Natecru" results from the contraction of the words natural and ecru and refers to a range of products limited to whites, ecru, and natural, associated with materials such as linen, wool, silk, cotton, raffia, wood, straw... The concept offers fabrics, wallpapers and carpets with a contemporary look, in a spirit that is both minimalist and raw, comfortable and refined.