Pierre Frey or Pucci prints are identifiable at first glance...An innate sense of pattern, colour and of course audacity and fantasy. Pucci is more than a story of style confined to fashion, it is a lifestyle just as Pierre Frey likes to describe his ambition for home decoration. Dressing one's body, dressing one's home are the result of the same impulse: to show one's personality, to feel confident. In both cases, the fabrics echo moments of life. As Laudomia Pucci likes to remind us, there are many anecdotes of customers who remember wearing Pucci on specific occasions. The same is true of Pierre Frey fabrics, which are often linked to memories of shared moments. Pucci and Pierre Frey are equally desirable because beyond the fabric, both Maisons take us into the world of emotion and dreams.
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