LA MAISON PIERRE FREY DECORATES GALERIES LAFAYETTE
On March 28, 2019, Galeries Lafayette opened its latest store at 60 avenue des Champs Elysées.
After 90 years of absence, the department store has taken hold of the most beautiful avenue in the world, offering a new approach to shopping that is more intuitive and connected with today’s world.
A cosmopolitan clientele, either Parisian or international but very sophisticated, will discover a 6500 m2 glamorous and luminous space of restrained luxury, staged by the BIG Agency. Inspired by the architectural strength of the building, the architect organized and decorated the premises in the manner of an art installation, allowing the display of items for sale but also enticing the visitor to sit, discuss, linger and move between the modules as in a labyrinth.
Galeries Lafayette has chosen to decorate with Maison Pierre Frey in particular areas of these spaces. A soft carpet covers the fixtures displaying the shoes, other carpets in soft and warm tones of graded pink and red adorn the floors, walls and ceilings of the fitting rooms on the first and second floors.
The thick and soft velvet of Teddy mohair, woven especially for the occasion in two new colours, covers the cases of the long honeycomb wall dedicated to sneakers. And finally, the curtains in the VIP lounge are made of Enzo velvet by Fadini Borghi.
At Galeries Lafayette des Champs Elysées, everything is staged to offer customers a unique and warm experience, in contrast to that of the boulevard Haussmann.
In this innovative store of the 21st century, the codes of a concept store have been reinvented on a large scale.